Permanent Jewelry in La Crosse
Looking for something fun to do in La Crosse?
Looking for something really different?
Gossamer Wings Fragrance & Permanent Jewelry
Permanent Jewelry
24-7 Jewelry
24-7 Jewelry, formerly known as permanent jewelry, is custom-fit jewelry designed to be worn continuously, whether you’re at work, at the gym, showering, swimming, or sleeping. Unlike traditional jewelry, it is created without a clasp and is always custom-sized specifically for your wrist, ankle, neck, or finger.
Welded and Non-Welded Options
Welded Jewelry
The most popular option is a seamless welded chain. Once fitted, a small welded jump ring permanently closes the piece, creating a minimalist, clasp-free design.
Benefits:
- Clean, seamless appearance
- No clasp to fuss with in the morning
- Popular for friendship, family, and milestone jewelry
- Comfortable for everyday wear
Non-Welded Jewelry with a clasp
Prefer flexibility? I also offer traditional clasps at no extra charge.
Benefits:
- Easy to remove when desired
- Ideal for travel or workplace requirements
- Same price, same custom fit and same chain selection
- Great for gift giving
Wire Wrapped Permanent Jewelry
Wire wrapping involves incorporating one or several beads into your design. It could be a gem stone bead, a fresh water pearl or a Swarovski crystal. The bead or beads are wired into the chain making for a permanent connection that doesn’t use a welder. The beauty of it is that you have unlimited choices in stones and colors.
Benefits:
- Easy to remove when desired
- Ideal for travel or workplace requirements
- Same price, same custom fit and same chain selection
- Great for gift giving
The 24-7 Jewelry Process
- Choose your chain style.
- Select charms or connectors if desired.
- The piece is custom fitted to your body.
- Choose welded or clasped finishing.
- Leave wearing a piece designed specifically for you.
Most appointments take about 20 minutes per person plus time to hang out, shop, play with the perfume bar and watch Candy do her tricks for you!
Care and Durability
Chains are selected for everyday wear and are available in sterling silver, gold-filled, and stainless steel. While durable, all jewelry can occasionally snag or break. If your piece comes off, save the chain and we’ll do our best to fix it. If you are unable to come to the studio for the repair, you can mail your chain to Cheri, she’ll repair it, add a clasp and mail it back to you. That way you will still have a wearable chain without the expense of traveling to La Crosse.
Pricing
Prices vary based on chain style and metal choice.
- Bracelets start at $45.
- Anklets start at $60.
- Necklaces start at $5/inch.
- Charms and specialty connectors start at $20.
Custom Fragrance Experiences
Create a fragrance that’s uniquely yours through an interactive scent-design experience led by perfumer Cheri of Gossamer Wings.
Unlike purchasing a pre-made perfume, you’ll participate in the creative process and explore fragrance families, individual notes, and scent combinations that reflect your personal style.
How the Blending Experience Works
During your appointment, you will:
- Explore a curated fragrance library
- Learn about top, middle, and base notes
- Smell and compare fragrance ingredients
- Build custom scent accords
- Refine your final fragrance formula
Every experience is tailored to the individual or group.
Fragrance Bar Experiences
The fragrance blending bar is perfect for when you want to pamper yourself, your honey, or your mom. It’s fun to make a wedding fragrance that you and your fiancé can wear on your big day. And it’s a great bonding experience to do with your friends.
Guests enjoy a hands-on, memorable activity while creating their own signature scent.
Frequently Asked Questions
Do I need an appointment?
Sort of! Because I try to make myself available 7 days a week, I can’t possibly be in my studio all the time! So it’s best to call or text me first. Generally I’m here for you, noon to 5 on most days.
How long does a jewelry appointment take?
Most individual jewelry appointments take 20 minutes plus time to explore.
Is permanent jewelry truly permanent?
No. The chains are dainty and they are not indestructible. The term “permanent” was an unfortunate choice of words. I prefer to call it 24-7 jewelry because, without a clasp, the jewelry stays on all the time, hence 24-7. Chains this delicate can eventually wear out or get snagged on something. Life happens.
Is the welding process safe?
Yes. The welding process is quite safe! Your skin is protected from the welder’s spark with a leather patch placed between the chain and your skin. Your eyes and my eyes are protected from the brightness of the spark by a dual sided shield that automatically dims just before the spark happens. It’s pretty cool to watch!
Can I shower or swim with my jewelry?
Yes, BUT! Sterling silver will tarnish due to the chemicals in swimming pools and hot tubs. It can also tarnish from some skin lotions and self-tanners. But not to worry! Sterling silver cleaner will fix it right up. Other than that, sterling keeps its shine as it gets constantly buffed by body movements and clothing. And frankly, if it doesn’t tarnish, it’s not real silver. That being said, sterling silver is heirloom quality and will last a lifetime.
How long does a fragrance experience take?
Fragrance design typically takes from 30 minutes to 2 hours depending on your creative process and group size.
Visit the La Crosse Studio
Located on the south side of La Crosse, Wisconsin, the studio offers a welcoming space for custom jewelry and fragrance experiences.
What to Expect
- One-on-one service
- Expert chain fitting
- Hands-on fragrance exploration
- Private appointments
- Group experiences and special events
Hours
Pretty much noon to 5, seven days a week.
The studio is located on the south side of La Crosse,
only 7 minutes from downtown.
Open Most Days · 12 p.m. to 5 p.m.
I welcome both appointments and drop‑ins. Because I occasionally step out of the studio, a quick call or text before you head over ensures I’m ready for you. If I’m not here, I’m probably only 5–10 minutes away.
1423 Barlow Street, La Crosse
Do call or text first.
608-386-5998
Take a studio tour
My Old Shop - July 2024 to december 2025










